Summary
Alumni Advice
Alumni FAQs
Over the years we had many different Alumni Talks. In these talks our alumni gave great insights into their daily work and gave great advice to our students.
To also make this knowledge available to everyone who was not able to attend the events, we gathered all the experience and advice from our alumni in this document. To protect the privacy of our alumni, all responses here are anonymous.
“Every day is different but I use many skills I learned in DCI. I work on Social Media organic posts and stories, as well as community management. I do budget calculation, traffic and conversion reporting and I do Facebook and Google ads with keywords, targeting and monitoring. Additionally, I work on Website SEO improvements, copywriting and creating visuals like flyers and catalogs.”
”I started with media campaign planning, budgeting, analysis, tracking and customer and vendor communication. After six months I also got into graphic design, campaign and content creation and I took on more responsibility with intra organizational coordination.”
”I am a product expert and as such I am an information provider and decision-making assistant. I help in creating Marketing campaigns and try to detect trends and undesirable developments at early stages and adapt the campaigns accordingly. I also optimize ad placement based on success metrics and regular analysis.”
“When I started my position I expected a lot of support and guidance at all times. I thought I would learn at my own convenience and work on one campaign at a time. The reality however is, that I only received support in the initial weeks and now have to find solutions on my own and learn and work at a fast pace with many simultaneous projects.”
“I expected interns to be at the bottom of the hierarchy and that it would thus be difficult to make yourself heard. I thought interns would get all the boring tasks nobody else wants to do. In reality however, I work in a team with flat hierarchies, interns are treated as a source of new ideas who can break existing patterns. I help others complete their exciting tasks and there are only very few boring tasks here and there.”
“I would recommend you to look at many different job offers and to look into people who have jobs with a company you are interested in. Research possible interview questions for a specific field and prepare notes based on them for the interview. Always ask for feedback and use that feedback to improve your application process.”
“Think about which industry and company you can actually see yourself work at. Start applying early and save interesting job offers in a spreadsheet to keep track of everything. Look at what exactly companies offer and require, gather details about positions, personalize your cover letters and stand out by doing your research.”
“ I would recommend for you to learn German until B2 or C1 level. Gather feedback on your CV and improve it until it's perfect for you and don’t forget to include a picture. Start applying early and don’t lose hope if you don’t get a lot of offers. A company that rejects you could redirect you to a company where you will thrive. The DCI Online Marketing course is very good so know your value and trust your skills. Believe in yourself and don’t stress if you don’t remember everything, Google is your friend.”
“Be honest about what you want to do and don’t take peer pressure. Don’t rush into things, take the time to really understand and realize your potential. Never lose hope, some things might end up being a disaster but there is always another door opening for you somewhere so relax and also focus on yourself personally. Pay attention to the lessons in class, you will use a lot of the skills you learn.”
“Set goals for yourself, prioritize them and then focus and work towards achieving them. Don’t get discouraged at the first ‘no’, ask for feedback and improve. Nothing is impossible but you need to work to achieve your dream. Always remember to be yourself.”
“Make use of your past work experience and be proactive in your application phase. Take advantage of all the know-how of experienced coworkers and if you feel like your potential is not being explored, speak up and ask for feedback.”
“Prepare well for any application, do your research, create a strong resume fitting to the position and work on your interview skills and soft skills. Keep thriving and learning, know about the general market environment and current innovations. Work on growing your network channels by going to interesting meetings or starting projects with your peers. Find inspiring mentors and simply get creative.”
Over the years we had many different Alumni talks. Part of these talks was a Q&A sessions, where students were able to ask questions.
To also make this knowledge available to everyone who was not able to attend the events, we gathered all the questions and responses from our alumni on this page. To protect the privacy of our alumni, all responses here are anonymous.
During your interviews, did you need to prove your technical skills?
Yes, for a technical position you will likely be asked technical questions or you might need to show your skills during the interview or in a case study. Also for more creative positions, you might need to send in your work beforehand. However, sometimes the recruiters don’t know the skills themselves and thus they will not ask technical questions.
How did you build your portfolio?
Be organized and keep copies of everything you have done both in class and outside of class. You could also create a portfolio website with all your projects.
Do you have experience or tips for someone who wants to become a Social Media specialist?
You should really be a creative person that can create unique content all the time. Also, you should have good language skills to be able to write the content yourself. Performance marketing is also part of Social Media but it is very technical so be sure you want to do that too. Look at different job descriptions and check with yourself whether that is what you want to do. Have some experience with Social Media and spend time on the apps to understand how brands advertise.
Is working remotely usually possible in Digital Marketing?
Yes, it is definitely possible. The energy in the office is great but connecting with colleagues is also possible from home.
How creative are online marketing jobs?
Very creative, which can actually be quite hard if you don’t feel like creating something one day but overall it’s really fun. However, Analytics is also part of the job so it’s not 100% creative all the time.
How did you decide on what to specialize in, are video or graphic skills more needed?
Graphic design is easier because there are so many good templates out there already. Definitely specialize in what you are interested in because the market is always changing.
How to stay motivated in Online Marketing?
Take small steps and break long-term goals into short sprints. Keep going and trying and also find your reason why you are really doing something. Celebrate your achievements, even the little ones and just be yourself, it’s okay not to be motivated all the time.
What is the difference between big companies and start-ups for Online Marketing?
In big companies you have a boss and a team and everyone has a lot of opinions. You usually become a specialist in only one domain, work in a team with a lot of structure and hierarchy. In Start-ups sometimes you are your own boss and have to make decisions on your own. You have more freedom and responsibility, usually you become an Online Marketing generalist, work independently or in small teams with flat hierarchies.
If a job offer is in German, can I also apply for it in English?
If a job offer is in German, they probably require you to know at least B2 in German and it is better to then also apply in German. Your language skills should be very clear on your CV. You could also contact a recruiter directly with this question to get in touch with the company.
I can speak German at C1 level but I can’t read and write at this level. Is that a problem?
Speaking is actually much more important than being able to write in German. Just be honest about your skills in the interview but with speaking at C1 level, you should have no problems.
Is it possible to find a job if the German level is not that good? How crucial is it to have good German language skills?
It all depends on our inner strength, don’t let German language requirements scare you away. Clearly mention your skills in the application and be transparent about it, people don’t expect you to have perfect German skills. Especially in Berlin there are many jobs where you only speak English and there are always colleagues and Google to help you. However, German is important, since you are in Germany and it is definitely a useful skill. Knowing German increases your job opportunities, helps you to create meaningful connections and allows you to participate in important discussions.
How hard would you say it is to start a career in tech?
The beginning is hard but it only takes one good opportunity to start your career in tech. Once you can get your foot in the door and have a permanent position with a company, recruiters will likely reach out to you with various job offers.
How many applications did you send out?
Maybe 20-30 applications, other candidates sent out close to 180 applications, just never lose hope, start early enough and what is meant for you will find you. Expect that you will not get responses from all your applications. Overall, it is not so much about the number of applications but about their quality. Make some really good and meaningful applications, instead of sending out generic applications to as many companies as possible.
When should you start to apply for jobs?
You should start early, maybe the halftime of the course would be a good starting point. Start once your CV is finalized and definitely before the final project.
What is a clean application?
A clean application means you only put relevant information on your CV and cover letter which relates directly to the job offer.
How to stand out and personalize your cover letter?
Include relevant experience for the job and show that you know what you are talking about. Relate your skills and experience directly to the job offer to show you are right for the job.
Where did you find your current position?
Companies usually have a job section on their website which is very helpful. Otherwise there are many good job platforms out there like LinkedIn and Xing, and DCI also provides useful links to job offers.
How do you choose which jobs to apply for and what do you do if you don’t have all the requirements?
You don’t have to fill in all the boxes of a job description. If you are very good at some of the skills required, go for it and give it a try, you can always learn when you are on the job as well.
Would you apply for an internship or a permanent position right away?
Rely on DCI as a resource, they have a lot of relevant information when it comes to applications. If you get the chance, do an internship because it’s a great way to learn and experience the business world but there is no harm in going for a full time position right away.
Is it appropriate to visit companies that you like?
That depends on the situation. Interviews are often held at the office so you will get to see the space anyway. You can also use Meetup.com or Linkedin to connect with people in interesting companies and ask them for a coffee chat in the company. Unless you have a personal connection or an invitation for an interview, I would say it is inappropriate to just show up.
How important is it to have a proper portfolio when applying?
It is really helpful to have projects and a portfolio and to use as many technologies as you know to really show your skills and to have something to talk about during interviews.
What to do if a company doesn’t reach out after an interview?
If they don’t reach out to you it either means the company is really busy and didn’t get around to it yet or you didn’t get the job. If it is a company you really like, you can wait about a week and then send an email and check up on the application process.
How to deal with rejections?
Don’t take rejections personally and for every rejection you get, send out another application to another company. Make sure to reply to the rejection emails, who knows what conversations might come from it.
What salary can we expect for a first position, what can we ask for?
What you can ask for depends on your geographical position (in some regions salaries are higher than in others), previous skills and how much the company wants you. Don’t stress about asking for a certain salary too much because for you it might feel like a big deal but recruiters ask this question all the time. If you feel like you can deliver, you shouldn’t be too shy to ask for the salary you want. Asking for a salary that is higher than their expectation will not disqualify you for the job. However, often companies have a set salary they will offer you. Generally it is somewhere between 30-50k so asking for 40k is probably a good option.
What would be a good way to deal with the fear that I have no prior experience in tech and not much on my CV?
It’s normal to be scared and it’s fine because you will never feel ready! If you don’t even try then the answer is of course no. Maybe just create a one-page CV with 1-2 really good projects and coding examples that make you stand out, recruiters want to know why you are qualified for a position and if you can’t show that with past experience, show it with work examples. Also start with an internship instead of a permanent position to gain even more experience.
With a lot of great work experience, how can you make sure to not be seen as overqualified?
If you feel overqualified, maybe apply for a higher position. There is a high demand for leadership positions in tech. If you have a really impressive CV but want to start at a Junior level you can always shorten your CV and not include all previous work experience. But don’t hide your qualifications, bringing different perspectives to the table is very valuable for companies.
Is there something you did in DCI that turned out to be super useful later?
Working in teams is very useful. Also just being present in class and really participating. Put in the extra hours, ask a lot of questions and use the expertise from the teachers. Work on projects outside of class to practice.
Do companies offer some kind of internal training for employees?
That depends on the companies. As a beginner you are firstly trained on working in a professional environment, after that you can request different types of training but you need to be able to justify why you need it.
How do you deal with not doing good work?
It is normal to make mistakes so don’t worry too much. It is important to own your mistakes and stand up for them. Ask for help to do it right the next time.
Are you in the office or work remotely? Do companies support home office?
Home office is usually not a problem, however some companies require a certain amount of days in the office. Communication is key when you work remotely, especially at the start it is very beneficial to go to the office. You are usually provided with basic equipment for home office like a Laptop and Headset.
Would you do a longer unpaid internship?
If I didn’t find a job then probably yes because it is a great way to learn but if you can get a paid position, I would definitely switch to that job.